To talk about the benefits and importance of Content Marketing, it is essential that we first understand what the Inbound methodology is. Inbound Marketing is any marketing strategy that seeks to capture people’s interest without invading or interrupting their experience. Unlike aggressive advertisements that shoot ads in people’s faces when they are not prepared, their goal is to attract public subtly.

You let the public come to your company respecting their time and wait for him to permit you to pass your message. That is why Inbound is also called attraction marketing.

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According to a report published on a  blog, 93% of B2B marketers use this methodology in their customer acquisition strategy.

As the figures show, most companies already know the benefits of that methodology.


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