How does long ail keywords help? Le’s take an example. Say, you are a company that sells contemporary furniture, the chances of your page appearing on the top of a google search are highly doubtful. It is simply because the competition is too much and especially if you are a small company or a start-up. But if you specialize in a particular type of contemporary furniture say art deco furniture in contemporary, then the keywords as “contemporary art-deco inspired dining table” will find reliable customers who are specifically looking yo buy the exact type of product.

Definitive and higher rate of conversion Simplifying further, extremely specific muli word keywords and phrases end o rank better than the generic single or double word keywords. And, from the example above, it is clear that people are likely to search using long-tail keywords, and are more definitive about what they want to purchase.

Plus, using the same keyword again and again can have a negative influence on your page. Using long-tail keywords naturally, with other words helps in creating specific content for the web page. This gives a better opportunity for the webpage to rank in the long run. The long-tail keywords in web pages attract good traffic, which does not bounce back to another page and hence increasing the page visits also.

Here is comparatively lesser competition With generic keywords, the field is wide, but with long-tail keywords, one is specific, and it is also a more simplified way to connect with the audience. Writing good quality content surely gains the attraction from the search engines, but using long-tail keywords in the content helps in focusing on the content. Hence there is a better chance of a higher ranking on the google search page.

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Last-modified: 2019-12-15 (日) 22:37:55 (444d)